Psy's single "Gangnam Style" turned 10 years old on July 15. It was released in 2012. The landmark song and music video set records on YouTube, being the first to hit 1 billion views. Psy also helped ...
The early 2010s were an era of instant hits. From the “Harlem Shake” to “Party Rock Anthem”, digital platforms ushered in a new era of publicity – and virality. On July 15, 2012, South Korean singer ...
In 2012, the song took over the internet, and it helped pave the way for the global success of Korean pop. But Psy, the artist behind it, spent years trying and failing to replicate the phenomenon. By ...