This post originally appeared on the Buffer blog. Is creating the next viral hit on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and ...

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the ...

Chartered Marketer with 10+ years experience in market development in domestic and export markets for leading Northern Ireland companies; TotalMobile Ltd, Ulster Carpets and HeartSine Technologies. An ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

Emotionally charged online content can propagate rapidly, forming large-scale information cascades. As I have written, much of the literature has noted that content that arouses expressive negative ...

In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy Squirrels&Bears, answers: “How can I make my content go viral on social media?” You can ...

The positive emotions of love and joy might seem to have much in common. Similarly, anxiety and anger appear to be close emotional siblings. But on social media, seemingly similar emotions can lead to ...

Overview: Viral content often spreads through emotional triggers rather than verified facts or credible reporting.Checking ...

The internet was left moved and emotional after a heartwarming video of a young boy joyfully feeding food to his younger sibling on a hospital bed went viral. Here’s how netizens ...