Elon Musk is adding another venture to his already crowded portfolio. On Friday, the xAI CEO announced plans for a new company he's calling "Macrohard"—a name Musk described as tongue in cheek but attached to a most serious project.

Elon Musk, the world’s wealthiest gooner, has a new software company. And in typical Musk fashion, he’s given it a name that only a teenager stuck in a 54-year-old’s body would truly appreciate. The name is Macrohard,

According to reports, Macrohard could make use of Grok (xAI’s chatbot) to spawn specialized AI agents tailored for tasks like coding, image/video generation, text, speech, testing, etc. Other innovations could include virtual user agents that simulate human users interacting with software in virtual machines until the product is polished.