Donatella — who took the reins of Versace after the 1997 murder of her brother, Gianni, and has since been the driving force behind the brand’s evolution — will now become Chief Brand AmbassadorAfter nearly 30 years at the helm of Versace,

Donatella Versace has been replaced as creative director of the Italian luxury fashion house founded by her late brother Gianni Versace, assuming the new role of chief brand ambassador, Versace’s U.S.

Don’t worry, Donatella Versace is not going anywhere.

Donatella Versace is giving up the creative reins of luxury fashion label Versace after nearly three decades, it was announced Thursday, effectively ending the family's hold over the brand founded by her murdered brother.

Dario Vitale helped make Miu Miu a top fashion brand. Now he's set to be Versace's chief creative officer, a role Donatella Versace held for 28 years.

"Sad. But necessary." The post Forum Members React to Donatella Versace Departing Versace as Creative Director appeared first on theFashionSpot.

Donatella Versace has stepped down as creative director of her family’s eponymous fashion house after almost three decades in the role, as its US owner Capri Holdings edges closer to sell the Italian luxury company.

Donatella Versace is to step down from her creative director role at fashion house Versace, after nearly 30 years. She has held the position since 1997 and took over after the murder of her brother Gianni.