Which Disney princess doll is best? For decades, Disney has made movies featuring beautiful princesses with a wide range of personalities and backgrounds. Between Snow White and Princess Elsa, there ...

Mattel Creations has launched three new Disney Princess dolls in a collection called “Once Upon a Whimsy.” The collection includes a Tiana doll (The Princess and the Frog), an Ariel doll (The Little ...

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...

Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...

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It’s giving Disney princess, but with a twist. There’s a new collaboration between Black-owned brand CreativeSoul Photography and Disney that will reimagine the iconic princesses through a special ...

Mattel’s American Girl doll line is adding another iconic animated Disney Princess character to its lineup on Tuesday, with more on the way. Mattel announced in a press release on Tuesday that its ...

Disney and Pixar Cars Transforming Mack Playset brings exciting racing adventures to life with 2-in-1 play. This toy truck is both a transporter and a tune-up center! Open Mack's trailer and unfold to ...

When Disney awards the toy licensing rights for its most prized properties, “show me the love” can be as important as “show me the money.” Mattel today announced that it has won back the licensing ...