The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

Strategic design thinking has one single goal: to understand and solve a problem for its consumer. This method is applied to the design of intangible services and processes, an idea we have become ...

In this one-day workshop, participants will discover Design Thinking — an innovative, human-centered approach to problem solving — which can be applied throughout academic, professional, ...

Pioneered by the Stanford d.school, Innovation by Design is a process that is extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Candice Georgiadis Design ...

Design Thinking is the name of a formal innovation process used by many leading organizations such as P&G, Mayo Clinic, Bayer, and others. While Design Thinking came out of product development and ...

True plug-n-play is the holy grail manufacturers strive to attain when systems must work with each other. The ideal scenario lets users take a device out of the box, plug it in, and start using it.

There’s been a lot of hype in recent years about the power of design to solve social problems. Companies like IDEO, frog, and Smart Design—as well as numerous foundations, design schools, and ...

To deliver innovative, customer-centric solutions through design thinking, we must begin with empathy. In its simplest and purest form, empathy enables us to not only experience and understand another ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

The endless succession of failed projects forces one to question why success is elusive, with an extraordinary number of projects tangling themselves in knots. These projects are like a child's string ...