The trend is less about looking flawless and more about embracing vulnerability with a little under-eye smudge and visible ...

A neutral glam makeup look is most desirable as it works with almost every look, if you haven't nailed this perfect make up look yet, watch it now. A neutral/natural looking but glam makeup look is ...

Rosy cheeks are the makeup trend of the moment thanks to Ngozi Esther Edeme, whose bold blush technique is taking the internet by storm. More commonly known as Painted by Esther, the 28-year-old works ...

Golloria George is having an amazing year. You may know the content creator for her viral videos on Instagram and TikTok, where she shares her honest opinions on shade inclusivity in the beauty ...

The beauty industry is witnessing a quiet but powerful shift, where makeup no longer just enhances the skin, it actively cares for it, driven by a growing demand for smarter, skin-first products and ...

Forbes contributors publish independent expert analyses and insights. Jessica Ourisman is based in Los Angeles covering beauty and fashion. Yet she undeniably influences the “trend-scape” altogether ...

For the past few years, beauty has lived in its no-makeup makeup era; skin tints have been used instead of foundation, clear gloss instead of lipstick, barely there bronzer, and neutral everything.