Add Yahoo as a preferred source to see more of our stories on Google. Four months before the World Cup comes to North Texas, leaders from the region’s three biggest cities emphasized how businesses ...

FIFA World Cup fever, with a major new campaign, highlighting a growing trend of confectionery brands aligning with global ...

Manny Schoenhuber was a 15-year-old goalkeeper when the FIFA World Cup came to his native Germany. It was an "epic summer" of soccer and watch parties. Schoenhuber, who would later play as a ...

Athletic shoe players will see some sales uptick, but the main event is the marketing play by brands to garner brand heat.

The evolution of Academy Sports' footwear offerings is helping it ramp up its soccer cleat presentation in the wake of World Cup fever and beyond.

Fans can already buy official World Cup gear from FIFA’s store, Adidas and retailers like World Soccer Shop. Stores like Target and JCPenney also carry fan apparel, but shoppers should look for ...