The design is centred on a shield motif, intended to reflect trust and legacy, with visual elements that reference ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, ...

Face-to-face corporate events are supremely effective avenues for brands to deliver large amounts of information to an audience in a condensed time frame. If events are done right, attendees walk away ...

Muscat: In order to empower the entrepreneurship sector, the Authority for Small and Medium Enterprises Development (ASMED) has launched its new visual identity, with the support of Shaikh Suba’a bin ...