Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...

Bic makes razors for women, and we'll buy those — and do — but pens for women? The writing instrument is getting scathing reviews on Amazon.com, where women — and men — are getting right to the point ...

Ok ok, so we all got a bit overexcited about International Women's Day and all the inspiring social media quotes - understandably, we feel. But there's getting involved and then there's getting a bit ...

Welcome to Alice Column, in which Alice Laussade writes stories about things on (roughly) the same day of (roughly) every week, making it (roughly) a column. Got an idea for a column? Start your own ...

There’s only one you and no one writes exactly like you. Aww, you’re special. And that’s why Bic wants you to add your unique handwriting to its ambitious Universal Typeface Experiment. That and we’re ...