Every business, regardless of circumstance or scope, needs an effective content strategy. It allows you to engage with your audience, attract new customers, and communicate your mission and values. If ...

Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and structured content.

Video will be one of the biggest growth drivers for businesses in 2026. Here's how to use it to drive conversions.

Brands are prioritizing content more than ever. For The Drum's Content Marketing in Focus, Connor Cohen (SEO & content executive at The Drum) explores why SEO is such a key component of content and ...

Search engines, especially Google, are in a constant state of evolution. Earlier this month, Google announced de-emphasizing HowTo and FAQ rich results in search. Last year, to promote more ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

While those days are over, they had a big impact: Google estimates more than 60 percent of the Internet is duplicate content. If you want your business to grow and differentiate itself, it’s time to ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

The creation of a well-structured and effective content strategy should be part of any digital marketing plan. Attracting new customers and retaining existing customers involves constantly and ...

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll ...