Amazon-backed artificial intelligence startup Anthropic on Wednesday introduced a $200 plan for its Claude chatbot customers who use its generative AI models extensively. WHY IT'S IMPORTANT The OpenAI competitor's move underscores generative AI companies' race to make their models more lucrative for users,

As AI companies look to find ways to support their incredibly expensive models, it appears Anthropic will follow in the footsteps of OpenAI. With the release of its new Max plan, Anthropic now has prices all the way up to $200 a month.