Burlington's Church Street will be temporarily renamed Canada Street (or Rue de Canada) until Labor Day. The name change is a symbolic gesture of support for Canada amidst declining tourism and recent ...

That’s the message Burlington is sending to its northern neighbors this summer by temporarily changing the name of Church Street to “Canada Street” — or “Rue Canada,” for the French-speaking. The ...

Gloria Loree, SVP, Marketing Strategy & CMO also shares why the tourism board prioritized unfiltered experiences in their rebrand and used Google Street View as part of their campaign.

City leaders gathered at the top of Church Street on Wednesday to unveil signs meant to ease Canadian-American tensions as President Donald Trump’s scuffle with Canada continues. The gesture ...