A well-crafted narrative helps investors see not just the molecule in front of them, but the broader therapeutic and ...

Storytelling is one of the oldest and most powerful forms of human connection. But connection without conversion can become a ...

Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business’s products or services. By ...

In the digital age, the role of communications is constantly evolving. For Angela Chatzidimitriou, a specialist in the field ...

The power of storytelling is not just a cultural phenomenon — it is rooted in how our brains work. Neuroscientists have shown that when we hear a story, our brains light up in a way that is different ...

A few weeks ago, when I moderated a panel about social media at SXSW at Inc. Founders House, Lisa J. of BK Beauty shared a story with the audience. She said that a few years back, when she stopped ...

As a small-business owner, making your voice heard among all the noise can be super challenging. How can you stand out in a world that’s saturated with marketing campaigns? One way to effectively ...

Several years ago, I was on a panel about commercial videography, alongside some of the best videographers in Northeast Pennsylvania. The discussion was lively, with everyone sharing advice, tips, and ...

Fox has taken an equity stake investment in Chain, B.J. Novak’s (The Office) food pop-up business. The deal makes a bit more ...

When you think of careers in construction, does your mind go to construction management, the trades and craft labor? What about those of us who have business, marketing and communication degrees as ...