Boots Opticians has given its offer a new look, scrapping its core buy-one-get-one-free promotion to focus on an accessible premium eyecare strategy. In what the opticians is calling the “most ...

Boots Optician has done away with BOGOF offers in focus on health rather than price. The campaign, which launches on TV on Wednesday (23 June), will communicate Boots’ new commitment with a ‘Clearer ...

Boots Opticians is going through a “reset moment”, with a new campaign focused on “doing things differently” to stand out in a crowded market. The ‘Because There’s Only One Choice’ campaign is aimed ...

Boots Opticians in Darlington are taking eye care to the next level with an expansion of clinical services, offering patients even greater access to advanced technology and personalised treatments.

Each week we look at retailers competing in the same sector. This week it is Specsavers and Boots Opticians Each week we are looking at two shops competing in the same sector and reviewing what they ...

Alliance Boots has successfully merged Boots Opticians with Dollond & Aitchison, forming the second biggest optical chain in the UK. The new entity, trading as Boots Opticians, is being run as a ...