The holidays are supposed to be a time of peace, love, and endless cheer. If you are the parent of an ornery tween perhaps, however, you have a different point of view. For some, the holiday season ...

Tween skincare craze: How marketers reach preteens on social media A marketing professor said companies are specifically targeting a young demographic with money to burn By Susan Hogan and Patricia ...

“He lies about everything,” she tells me. “Big things, small, things, whether he did his homework, the color of the shirt he’s wearing. He lies to us, to his teachers, to his friends. When I catch him ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Parenting kids who are 10 to 18 (or so) is no joke, especially ...

Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

Finding the perfect gift for the tween girl in your life can feel like the most daunting task on your holiday to-do list. Generation Alpha girls are sophisticated and discerning. They prefer their ...

Anna Lee Beyer writes about mental health, relationships, parenting, and books for Huffington Post, Romper, Slate, Glamour, Parents, and others. January 19, 2023 Add as a preferred source on Google ...

I thought I was prepared for my daughter's first period. We did everything the experts tell you to do; we attended Girlology classes, had practical conversations about what to expect, and spent way ...