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Startup women’s leagues on the rise, fueled by popularity of women’s sports. But will they last?

At least eight women’s pro leagues have launched in the past three years, seizing on rising viewership, bigger sponsorship ...

'You're planting your brand flag': The power of brand building in the women's sports boom

As the ever-growing crop of new women’s leagues aim for longevity, the question of team branding — which encompasses the ...

Women’s Professional Baseball League launching in 2026 offers new hope for athletes

Victoria Ruelas made history at 12 as the first American girl to play in the Little League World Series in 1989.

Venus Williams will compete in women’s doubles at the US Open with 2021 finalist Leylah Fernandez

She competed in mixed doubles last week, then in singles on Monday night — both also via wild-card invitations from the U.S.

Kristin Juszczyk’s Off Season brand branches into women’s sports with WNBA collection

Off Season’s expansion into the WNBA has been a “natural evolution,” says Kristin Juszczyk, the “biggest fan” of the league’s ...

US Open odds: Favorites to win 2025 men's and women's singles titles

The US Open takes center stage as the final Grand Slam tournament of the 2025 tennis season gets underway. Here are the ...

10 House Democrats ask NCAA about plans to protect women as ways to pay college athletes increase

Ten Democratic members of the U.S. House of Representatives have asked the NCAA if and how college sports’ major governing body plans to protect the interests of female athletes as the largest portion ...