Soon, Apple will let businesses customize how they appear in emails and phone calls on the iPhone. Apple announced on Wednesday how companies using its Business Connect tool can add their brand name and logo in ways that will pop up in iPhone apps used for email, phone calls, and payments.

Apple today announced an extension of the Apple Business Connect program, which allows companies to submit information about their

Apple's new feature allows businesses to display their logos and brand names in emails, calls, and payment services on iPhones.

Corporate logos. Apple is turning its devices into more of a marketing platform for businesses and letting companies show you their branding in both emails and calls. In future, companies will also be able to create their own profiles,