Dive Brief: Hardware retail chain Ace Hardware emphasizes authenticity in its latest ad campaign, which features actual Ace store owners, associates and customers. The campaign was created by O’Keefe ...

Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place” theme song. While the melody’s lyrics typically say “Ace is the place with the helpful hardware ...

Another advantage of coming “late” to the retail media game is not having to convince brands of the value of buying retail ...

Ace did not target the campaign specifically toward mobile users, but Jacoby said more companies have begun to request the ability to serve up CAPTCHA type-in ads for smartphones and tablets. He ...

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...