In this genuinely diabolical plan, the kids will never know they're actually learning while playing with toys until it's too ...

Amazon’s Prime Big Deal Days sale event has started, and we’ve found the 42 best toy deals early holiday shoppers can score ...

If you want to foster your child’s independent learning and play, Montessori-inspired toys can help them confidently engage with the world on their own. Sami Krasny, a play-based education ...

NBC News Studio's My Generation —a four-part docuseries looking back at the news and pop culture moments that shaped Baby ...

A growing number of adults are buying toys for themselves, reclaiming memories from their childhood and showing off their ...

WITH fewer than 100 days until Christmas, now is a great time to make money from selling off old toys. Decluttering guru Janine McDonald reckons people start in earnest to look around for ...

The holiday shopping season is fully upon us again. To help you save big on toys this year, check out Walmart’s best and ...

Wondering how we know these toys are the real deal? We put them up against the toughest judge — my fifteen-month-old daughter. Below, find our gift guide for the best toys for one-year-olds ...

Some toymakers are “flooding” Europe with dangerous toys via online marketplaces, including magnets capable of puncturing a ...

Founded in 1948 by Charles Lazarus, The Toys "R" Us name made its debut in 1957. Operates over 1,500 stores in 35 countries and jurisdictions around the world under the Toys "R" Us, Babies "R" Us ...

If you're wondering where the heck this pre-holiday October sales season came from, well, there's a pretty easy answer.