Breeders’ Cup has unveiled the official event logo for the 25th running of the Breeders’ Cup World Championships, which this year will take place Oct. 24-25 at Santa Anita Park in Arcadia, Calif. The ...

This year, the companies were at it again, redesigning logos and packaging schemes of products and/or marketing techniques. Ah, the exciting world of business! As always, there were winners and losers ...

The Internet is abuzz with comparisons of the "strikingly similar" logos of the U.S. Missile Defense Agency and the ubiquitous Obama 2008 campaign. The Missile Defense Agency, which is part of the ...

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In the realm of rock and all of its bastard stepchildren, packaging is key. No matter how much some may seek to deny it, every band has an image it wants to portray—it's part of the showy nature of ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...