Yes Madam issued an apology on LinkedIn, expressing regret for any distress caused by the campaign. The company clarified that it

On Dec. 9, 2024, a LinkedIn post ( archived) claiming that a home salon company had fired employees who said in a survey that they felt "significant stress" circulated on social media.

A beauty service start-up pretended to have fired dozens of employees after they reported being stressed at work.

This decision is effective immediately, and impacted employees will receive further details separately. Thank you for your contributions,” the email added

A Shark Tank India-featured startup, Yes Madam, recently found itself in the spotlight for all the wrong reasons—or so it seemed. Social media was abuzz with outrage when the company said that it had fired employees just because they were stressed.

The company faced significant backlash after allegedly terminating employees under stress and later clarified that the move was part of an awareness initiative.

YesMadam, a Noida-based home salon startup, fired over 100 employees after a workplace mental health survey. Employees who reported high stress levels were terminated, sparking outrage online. Critics condemned the move as unethical and counterproductive,

Dubai: A beauty startup based in the Indian city of Noida, YesMadam, is facing significant backlash on social media, after over 100 employees were reportedly laid off following a company-wide stress survey.