Apple CEO Tim Cook says people perform at their best when they feel their work serves a greater purpose "beyond just being excellent at something."

Apple CEO Tim Cook revealed some much-anticipated details about the impact of President Donald Trump’s trade war on his company, describing a relatively modest increase in costs this quarter. But his response didn’t entirely satisfy Wall Street,

Need to control the narrative? Learn this rhetorical tool to transition to your main point and mitigate potential negatives. Apple CEO Tim Cook uses brilliant communication tactics and public speaking skills to demonstrate strong and decisive leadership.