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Tennessee inks deal with Adidas

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive apparel provider for the school's sports teams.

CBS Sports on MSN · 2d

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

Knoxville News Sentinel on MSN · 2d

Could Tennessee deal with Adidas land 5-star Tristen Keys? A look at the recruiting effect

In the spring, Tennessee and five-star recruit Tristen Keys were mulling deals with Adidas. Now they could join forces under the Adidas umbrella.

On3 on MSN2d

Report: Tennessee-adidas deal includes multi-million dollar NIL component

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

Sports Business Journal1d

Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Chattanoogan.com1d

adidas, University Of Tennessee Announce 10-Year Partnership Effective For The 2026-27 Season

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

16h

D1 College Football Program Eliminates Uniforms And Helmets To Raise Money For NIL

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they can raise for NIL funding. It's ...

ABC News1y

Sources: NCAA investigating Tennessee for NIL violations

Sources: NCAA investigating Tennessee for NIL violations By PETE THAMEL January 30, 2024, 12:09 PM ...

Front Office Sports on MSN23h

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs. The post How Middle Tennessee State Added $668,000 to Its ...

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