Royal Challengers Bengaluru (RCB) recently launched a Kannada Instagram page as part of a broader initiative to offer content in multiple languages. This new engagement strategy aims to deepen connections with local fans and celebrate cultural diversity,

Royal Challengers Bengaluru is drawing fire for launching a Hindi account on X, with a section of social media users accusing the IPL franchise of imposing Hindi on Kannada speakers. Another section of fans,

The move has not gone down well with the Kannada speaking fans of the IPL franchise. Kannada is the predominant language of Karnataka, the state, which RCB belongs to.

RCB's launch of a Hindi account on X has sparked a Hindi-Kannada language row, reflecting broader cultural and linguistic tensions in Karnataka.

Royal Challengers Bangalore's new Hindi-exclusive X account has sparked controversy among Kannada-speaking fans, who argue it overlooks India's linguistic diversity. Supporters of the move, however, emphasize RCB's global fanbase and the account's intent to connect with Hindi speakers.