Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...
Paramount+ gains altitude from streaming bets. Can it compete long term?
While Paramount Global may be in a state of limbo as the media firm prepares for sweeping changes under new ownership, recent ...
The New York Times24d
On Second Count, ABC Says Oscar Viewership Increased
Companies like Nielsen are trying to rapidly adapt to provide an accurate ... the federally funded broadcaster’s independence is increasingly being tested. Paramount: The parent company of BET, ...
YouTube Hits New High With 11.6% Of TV Viewing; February Share Up 53% Over 2023 Level, Nielsen Says
YouTube hit a record 11.6% of all TV viewing in February, according to the latest edition of Nielsen’s Distributor Gauge ...
YouTube Pulls Ahead of Disney With 11.6% Share of February TV Viewing
YouTube has pulled ahead of Disney in Nielsen's Media Distributor Gauge for February, with a 2% increase to a record 11.6% ...