YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share ...

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl.

While Paramount Global may be in a state of limbo as the media firm prepares for sweeping changes under new ownership, recent ...

one of several rivals to Nielsen that have emerged in recent years, unveiled VXP, a new media-planning tool that will incorporate first-party streaming data from Disney, Fox and Paramount Global ...

Companies like Nielsen are trying to rapidly adapt to provide an accurate ... the federally funded broadcaster’s independence is increasingly being tested. Paramount: The parent company of BET, MTV ...