ESPN’s long-awaited direct-to-consumer streaming service is coming soon. And it’s adding one of America’s favorite sports shows: NFL RedZone.

In the precarity of the streaming era, there’s one sure bet every platform is chasing: Sports. Roku’s got the X Games, Apple has F1, Netflix has WWE and is edging in on some football games. Disney’s got a major head start with ownership of ESPN,

The morning after the Walt Disney Co. and the NFL formally announced their blockbuster equity-for-assets swap, Bob Iger told investors the deal may well be the biggest thing to hit ESPN in nearly 40 years.