ESPN’s long-awaited direct-to-consumer streaming service is coming soon. And it’s adding one of America’s favorite sports shows: NFL RedZone.

As part of the deal, the NFL will own a 10% stake in ESPN and continue to own, operate and produce NFL RedZone and retain rights to distribute it digitally.

The morning after the Walt Disney Co. and the NFL formally announced their blockbuster equity-for-assets swap, Bob Iger told investors the deal may well be the biggest thing to hit ESPN in nearly 40 years.