The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best capture the cultural zeitgeist of 2024.

Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year –– beating out other contenders like “brainrot,” “brat,” and “weird.”

The trending term was selected by Dictionary.com after its "meteoric rise in usage" The word ‘demure’ has been announced as the 2024 Word of the Year by Dictionary.com. The term topped the platform’s annual list after its popular use on social media in recent months,

In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024. Dictionary.

Demure,” a word that gained viral fame on TikTok has been named Dictionary.com ‘s 2024 Word of the Year. “The Word of the Year isn’t just about popular usage; it reveals the stories we tell about ourselves and how we’ve changed over the year.