Aston Martin’s resilience stems from its heritage, innovation, and emotional equity. Despite challenges, its brand-building offers lessons in long-term success.

Aston Martin said delays in deliveries of its limited edition run of 38 Valiant sports cars would hit its profits in the full year 2024

Aston Martin, whose other top shareholders include Geely and Saudi Arabia's sovereign wealth fund, has issued multiple profit warnings over the past few years, including one in September after Adrian Hallmark took over as CEO, the third boss under Stroll.

Aston Martin is raising millions to invest in electrification, as well as in other areas, while its core profit is expected to fall short of 2023 levels. View on euronews