Amazon and Flipkart have always gone head to head to maintain their authority in the market. Flipkart ventured into quick commerce sometime back with the launch of Minutes, and now Amazon has made its way to the same with the launch of 15-minute delivery.

This will be Amazon's first global launch of a 15-minute delivery service. Amit Agarwal, who kept the name still under wraps, said the firm will sell 1,000-2,000 products ready to be delivered in 15 minutes in Bengaluru and then scale it to other cities.

Amazon.com Inc. will begin testing a rapid delivery service in India this month, marking the company’s determination to compete with top players in the country’s fledgling quick-commerce business.

Amazon will begin trials for quick commerce operations in India that would see the U.S. e-commerce giant deliver grocery items in 15 minutes or less, it said on Tuesday. Quick commerce is catching up in India,