The looming shift is a giant one for the iconic iPhone and a company with more than 2 billion active devices. Since Apple’s original smartphone launched in 2007, users have navigated the web by making searches through Google. Now, consumers will enter a universe dominated by AI from multiple companies.

Apple Inc. is "actively looking at" revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a longtime partnership with Google.

Google has been worrying about losing search share to AI engines like ChatGPT for a couple of years.