Adobe products are favored by many creatives, so expect its innovative Firefly AI offering to have a big impact on making digital ads.

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text instructions. This was first brought to our attention by The Verge.

Adobe is beta testing generative video tools that can create short clips from text prompts and still images or lengthen existing scenes.

The Firefly Video Model introduces three exciting new tools to revolutionize video creation: Text-to-Video, Image-to-Video, and Generative Extend. These tools, designed to work seamlessly within Adobe’s suite, bring powerful video generation and editing capabilities that are both versatile and user-friendly.

Generative Extend is a Premiere Pro feature that Adobe previewed earlier this year. It enables editors to add generated footage and audio to the start or end of a clip. This can help cover a transition or edit if the required shot isn't available.

Adobe is upgrading its Premiere Pro video editing application with a generative AI model called the Firefly Video Model. It powers a new feature called Generative Extend that can extend a clip by two seconds at beginning or end.