In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be ...

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

HBO got its start back in 1972 and made a groundbreaking move in 1975, becoming the American network to deliver its ...

John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ‘Sometimes, hypothetically, before we can even get used to one dumb name, some ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

Warner Bros. Discovery says it is changing the name of its Max streaming service to HBO Max later this summer. It represents ...

During its Upfronts presentation, Warner Bros. Discovery announced that Max will be rebranded HBO Max. "HBO Max"? Sounds ...